Micserah was founded with a rebellious spirit and a lofty objective: to sell made in Nigeria fashion products online at a revolutionary price while also creating a market place for fashion designers to sell their products online.
Every idea starts with a problem. Ours was very simple: finding ready-made African design was scarce and expensive, also no dedicated market place for highly gifted fashion designers to showcase their products. After the completion of fashion training of our founder’s wife, he realized most fashion designers are only running a brick and mortal store and almost everybody still believes only in coming to meet tailors before a cloth can be sowed for them. It seemed like no one was trying to do anything to solve this problem after squinting and complaining. We searched online and we were amazed at how hard it was to find a market place that is solely created for Nigerian fashion products. Where were the options?
It turns out there was a simple explanation. The online fashion industry in Nigeria is dominated by companies that specialized in foreign brands and that has been able to keep prices artificially high while reaping huge profits from consumers who have no other options.
We started Micserah to create an alternative.
By circumventing traditional channels, designing clothes in-house, and engaging with customers directly with ready to wear designs and common sizes, we were able to provide higher-quality, better-looking made in Nigeria designs while also creating a market for other fashion designers to sell their locally made products.
After selling strictly made in Nigeria products for about 2 years we discovered that a lot of people were not looking for just made in Nigeria products (not yet anyway). To satisfy the need for even more quality fashion products and still give a platform for locally made products we opened the Micserah market place to globally sourced fashion. This way we are able to cater to the need of variety while we still push made in Nigeria fashion to the world.